Board of Advisors


The AllerCoach(TM) program is a product of Urban City Fresh, a 501(c)3 (nonprofit) organization.   Our advisory team has been hand selected based on their extensive knowledge, skill set, and professionalism in their fields. 

Dr. Stuart Rusnak
Board Certified Allergist 

Dr. Rusnak is a pediatric allergy specialist. He attended Medical School at Northwestern University in Chicago, did is fellowship at the National Jewish Hospital and Research in Denver and teaches at the University of Hawaii. Dr. Rusnak has worked in private practices in Kentucky, Hawaii, Colorado and California. He served on the American College and Academy of Allergy and Immunology from 1987 to 2005. He currently reviews and approves the medical information taught in our AllerCoach program and provides new research facts and information.


Lara Holland
Founder & President 

Lara is a dynamic, ambitious expert with a proven track record of building solutions for success for clients and partners. She has over 20 years of food industry experience from produce distribution to retail to commercial kitchens and over 15 years managing food allergies and special dietary needs. She founded Urban City Fresh, Centered Table Co, Food Allergy Gal, wrote the international AllerCoach (TM) Program, taught over 500 hours of food allergy managment, is a professional chef, widely respected public speaker and long time entrepenuer. Many fondly refer to her as, Chef Lara, because she is known for always having something cooking in her communities. 

Lisa Musician 
Registered Dietician  

Lisa has over 15 years of experience working with a board certified allergist and is a member of several national and state organizations.  She holds several certifications of training as a Food Allergy Specialist and speaks professionally to organizations, schools and support groups about the management of food allergies and increasing optimal health.  Not only does Lisa have experience managing her own food allergies, she is also the mother of two adult children with multiple food allergies.